![]() The most common click fraud is performed with headless chrome robots running on servers. IP address are provided to computers by the computer’s internet service provider (ISP). ![]() The obvious indicator of click fraud is low conversion rate, but this can be difficult to pick out when multiple streams of traffic are blended together on a website.Īn IP address is 12-digit number that references a particular computer on the internet. In what amounts to organized crime online, we see cheap human labor being used to browse and click on ads.Īstonishingly, click fraud has become a major business for organized crime, with some reports suggesting it tallies just behind the drug trade. These are tougher to detect, as the IP address is that of what would otherwise be a legitimate user’s computer. In these circumstances, people are typically unaware that their computer has been hijacked. These are normal people’s computers that have been infected with malware that run headless browsers in the background. These tend to be easy to detect as datacenters have well known IP addresses. Usually these are ‘headless chrome’ browsers that run on servers in data centers. How Click Fraud is Done Headless Chrome ServersĪ headless browser is a web browser that has been designed to be operated in an automated fashion, with robots clicking on links and ads. ![]()
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